- The Original: Range Rover was the original luxury 4x4; half a century after it made its global debut, it remains the benchmark for design, refinement and engineering innovation
- Family of SUVs: Now 50 years on, the original luxury 4x4 has evolved into the world’s most desirable family of SUVs – Range Rover Evoque, Range Rover Velar and Range Rover Sport
- Special Edition: Range Rover celebrates half a century of design and engineering excellence with a special edition Range Rover Fifty model
- Celebratory model: Limited to 1,970 units globally to mark the 1970 birth year of this iconic model, options include three heritage colours from Land Rover Special Vehicle Operations
- Range Rover Fifty: View the Look Book for the Special Edition here
Range Rover today celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.
The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.
Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when it was launched, and in 1989 was the world's first 4x4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world's first 4x4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is so famous for, both on and off-road. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.